Year one
Realistic year-one economics
Volume is lumpy. Licensing cohorts and hiring seasons matter more than a blended “industry average.” Use ranges, then measure your own week.
Conservative desk
A few appointments a day, one school contract, little mobile. Enough to cover a modest lease and the platform bill while you learn capture. This is a valid year one if your overhead is low.
Busy hybrid
Daily appointments, two or three institutional contracts, and a weekly mobile day. At that point subscription plans usually beat Traditional. Run the numbers on plans instead of guessing.
Do not underwrite a lifestyle on “20 walk-ins a day at $85.” Underwrite on booked work you can name. Then let walk-ins be upside.