Step 9 — Getting customers

Most first-year volume is local search plus three contracts—not a viral brand. Do the unglamorous work in the first 30 days.

1
Google Business Profile
Accurate hours, photos of the desk (not stock), the services you actually offer, and a booking link. Respond to every review.
2
Directory presence
Applicants already search “live scan near me.” Listing where they look—including Live Scan Local for get-fingerprinted traffic—puts you in the path of intent.
3
Walk the buildings
Leave a one-page fee sheet with HR at hospitals, academies, and property-management offices. Offer a standing weekly block.
4
Own the appointment
Walk-ins are gravy. Appointments are the business. Confirmations cut no-shows more than another Facebook ad.

Quiz

Check your understanding

2 questions. Check them before you move on.

1. Most first-year volume comes from:

A viral brand campaignLocal search plus a handful of contractsWalk-ins only, with no appointments

2. Walk-ins vs appointments:

Walk-ins are the business; appointments are optionalAppointments are the business; walk-ins are gravyNeither matters if you have a sandwich board

0 of 2 answered