Step 7 — Price the rolling fee

Publish a simple menu: service name, agency pass-through, your rolling fee, total due today. Hide the split and applicants will argue. Race the cheapest shop in town and you will fund their marketing with your unpaid labor.

Start from fully loaded cost (pass-through + platform + five minutes of chair time + card fees), then add margin.
Charge more for mobile, after-hours, and on-site employer clinics. Travel is not free.
Offer packages to schools and hospitals (a booked block) instead of a walk-in discount war.
Review /plans once you have a few weeks of volume. Traditional is simplest to open; subscriptions win as scans stack.

Florida street totals for a standard civil print often land roughly in the $70–$120 range depending on service mix and city. That is a market observation, not a price you must match.

Quiz

Check your understanding

One question. Check it before you move on.

1. A published fee menu should show:

One number with the split hidden so applicants don’t ask questionsService name, agency pass-through, your rolling fee, and total due todayOnly the rolling fee, because pass-through is a secret

0 of 1 answered